Whether you are looking to hire data scientists who have no shortage of lucrative offers or drilling engineers who are not interested in leaving their current jobs, almost all HR departments would agree that recruiting has become a tedious task. Good candidates are not necessarily accessible via traditional channels like job boards and social media. In the event that a suitable candidate is found, bringing them on-board is a fight from start to finish.

52 Days The average time taken by companies to fill an open position
Source – Talent Acquisition Factbook, Deloitte

The most common problem faced by enterprises is that they either receive too many applications for menial roles and find it difficult to sort through the mess. Conversely, they receive too few applications for roles that require niche skills because they do not have the ability to reach interested candidates. This results in a need for a recruiting tool that addresses every aspect of hiring including sourcing, screening, nurturing, and on-boarding.

The Trouble with old-school ATSs

Most mainstream ATSs still run on older keyword-matching algorithms. This is a problem because the latest parsing and matching algorithms are yet to be adopted by these systems. If a candidate does not put the relevant keywords in their resume, they are overlooked and often times professional profiles of high quality candidates leave out important keywords on purpose so that they are not constantly approached by recruiters. For these reasons, the current version of ATSs on the market are unable to give the employer an idea of an accurate idea of an applicant’s potential.

Bridging Search Limitations to Return Relevant Candidates

Based on new machine learning algorithms, Google Hire returns relevant candidates not on the basis of keywords but on the basis of their entire profile and past interactions in the web space. What separates Google Hire from its competitors is Google’s dominance in data collection and management, combined with their powerful search engine.

The plethora of information Google has on what people search, their emailing habits and even their social media activities, the accuracy with which they can match candidates for jobs is game changing.

Google Hire is Not Just an ATS…It’s Much More

Apart from sourcing high quality candidates based on their complete profile and actions, Google Hire also performs a host of other functionalities that are missing in other recruiting tools.

– Candidate sourcing system that helps rediscover past candidates
– Applicant Tracking System that lets you create customized hiring processes
– Integration with G Suite to better collaborate with team members
– Multiple job board integrations for faster results
– Creation of career pages that are optimized for search engines
– Integration with other recruiting and HR tools

Disrupting the Traditional Recruiting Cycle

Unlike other tools, Google Hire places recruiters and candidates at the center and without complicating the process with numerous tracking reports. This new-generation tool allows HR professionals to automate repetitive, chore-like tasks and focus on more important elements like focusing on the quality candidates, nurturing relationships, and engaging applicants.

1. Find Hidden Gems Using Candidate Discovery System

Candidate Discovery is a search capability offered by Hire that helps recruiters rediscover past candidates. Whenever a new requirement arises Hire automatically creates a list of all qualified candidates who had interviewed with the firm before and who match the current job requirements.

Ranks Past Candidates Based on Previous Interactions and Interview Scores: Based on a candidate’s previous interactions on email, interview scores, HR feedback, and current skill-set, Hire can easily create a list of qualified past candidates.

Understands What Hiring Managers are Looking for: Designed by sophisticated algorithms, Google Hire helps zero-in on the right candidates by going beyond the usual search-phrase matching algorithms. For instance, if you search for front-end developers, Hire will give you a cumulative list of candidates who specialize in CSS, Java, HTML and other relevant languages.

2. Go Beyond the Usual Metrics with 360 Degree Applicant Tracking System

With Google’s technology evolving continuously, new-age applicant tracking systems need to offer more insights than the usual time-to-hire and candidate drop-off rates. Whether it be creating your own hiring stages, developing new rating systems or using social media to check candidates’ credentials, a new-age ATS should be able to contribute towards a high-performing workforce.

Create Your Own Hiring Process: Every job requirement is different and requires a different approach. Whether it be including coding tests for development roles, judging sales candidates on the basis of their presentations or devising your own rating scale, Hire helps you customize your hiring process.

G Suite Integration Allows Team Members to Focus on Top Priorities: When Google Hire is synced with G Suite, Hire also allows access to Gmail, Google Calendar, Google Drive, all from within platform. Employers can interact with candidates on Gmail, schedule interviews on Google calendar, share interview questions with other team members on Google Drive and much more. Most importantly, all team members can track candidates’ progress in the hiring pipeline and can see their assessment scores, HR feedback and much more.

3. Cultivate Long-lasting Relationships with the Candidate Nurturing System

One of the biggest advantages of Hire is the ability to cultivate relationships with time. The ability to reach out to previously evaluated candidates, respond with customized email templates, and set reminders on important follow-ups helps establish a trust-based relationship with candidates.

Custom-made Email Templates: Whether you are reaching out to a candidate after two months, sending reasons for rejection or reaching out to someone for the first time, Hire has custom templates ready for every situation, making the process more personalized.

Collections to Track Runner-Ups: All the top-tier candidates can be tracked through the collections feature so that whenever a new opportunity arises within a field where candidates have already been assessed, the recruiter knows where to start the search from.

Although many experts believe that Google Hire will only appeal to small and medium scale businesses, it is evident that Google wants to brush-up all inconsistencies before it introduces Hire to the high scale, corporate business segments. By using sophisticated algorithms and AI in recruitment, Google is trying to capture a market that has tremendous potential.

Shiraj Kohli

Shiraj Kohli

An Engineer in Computer Science, Shiraj has extensive experience in content marketing, and employer brand strategies. His focus includes tech based hiring methods, employee engagement and retention strategies


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